Good ideas.
Brought to life.

Selected work

A few good things

01—19
Move things around.

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SignalChoose a channel.

Best of Tennessee

Campaign & film

Henry Meds

Writing & commercial direction

Archibald’s Next Big Thing

Character creation · Book · Entertainment

Lonely Planet

Identity & creative direction

Everyplace

Brand identity

Blood:Water

Creative partnership

Nashville Rescue Mission

Writing & commercial direction

The Hawk in Paris

Creative direction & photography

Spirit Muds

Branding & packaging

A world in your pocket

Print & packaging · Lonely Planet

Red Bull

Illustrated storyboards

A little out there

Illustration · Lonely Planet

Stillman

Brand identity · Album artwork

Gratia Health

Custom badge illustrations

Look East Nashville

Billboard design

Circuit Saga

Album artwork

Emburse

Event illustration · Custom badges

Party Posters

Poster design · Miscellaneous flyers

Young Authors Greenhouse

Album design · Illustration

One person.
Many possibilities.

Pope Saint Victor is the independent creative practice of Victor Huckabee. Ideas, words, images, brands, and films—from the first spark to the finished work.

Creative direction / Design / Illustration
Commercial direction / Branding / Writing / And more.

Pope Saint Victor / Selected work

Campaign & film

Best of Tennessee

A cinematic campaign film created to move Tennesseans from awareness to action at the polls.

Still from the Best of Tennessee campaign film
Original case study
Pope Saint Victor / Selected work

Writing & commercial direction

Henry Meds

The Missing Mojo. A commercial for Henry Meds, written and directed by Victor Huckabee.

Pope Saint Victor / Selected work

Character creation · Book · Entertainment

Archibald’s Next Big Thing

From Victor’s original sketchbook character to a children’s book and a DreamWorks animated series. The book was created with Tony Hale and Tony Biaggne, with illustrations by Misty Manley and Victor Huckabee.

Archibald and his colorful animated worldArchibald’s Next Big Thing — additional project workArchibald’s Next Big Thing — additional project workArchibald’s Next Big Thing — additional project workArchibald’s Next Big Thing — additional project work
The Archibald story
Pope Saint Victor / Selected work

Identity & creative direction

Lonely Planet

A global travel brand, seen from a fresh perspective. Brand leadership, identity, campaigns, and digital design created during Victor’s tenure as Creative Director, Brand at Lonely Planet.

Lonely Planet Pathfinders identity over a mountain landscapeLonely Planet — additional project work
Original case study
Pope Saint Victor / Selected work

Brand identity

Everyplace

An identity built around a simple idea: belonging. A warm, flexible visual language for the places and people that bring us together.

Everyplace graphic identity on a T-shirt in a warm, sunlit roomEveryplace — additional project work
Original case study
Pope Saint Victor / Selected work

Creative partnership

Blood:Water

An ongoing creative partnership supporting the work of Blood:Water. Brand stewardship, donor communications, campaigns, and editorial design.

Blood:Water FUEL donor program identity on a black and white printed bookBlood:Water — additional project work
Original case study
Pope Saint Victor / Selected work

Writing & commercial direction

Nashville Rescue Mission

A story about finding a way home. Christmas broadcast film written and directed by Victor Huckabee, with illustrated storyboards, in partnership with 5by5 Agency and Lot 35 Productions.

Illustrated storyboard for the Nashville Rescue Mission Christmas filmNashville Rescue Mission — additional project workNashville Rescue Mission — additional project workNashville Rescue Mission — additional project work
Original case study
Pope Saint Victor / Selected work

Creative direction & photography

The Hawk in Paris

A dark, cinematic world for Freaks. Creative direction, photography, album artwork, and record packaging for The Hawk in Paris.

Surreal Freaks campaign photograph of two people seated at a diner tableThe Hawk in Paris — additional project workThe Hawk in Paris — additional project workThe Hawk in Paris — additional project work
More from the archive
Pope Saint Victor / Selected work

Branding & packaging

Spirit Muds

A dark, elemental identity and packaging system for a singular line of hot sauces.

Spirit Muds hot sauce jars and cartons in a dark product sceneSpirit Muds — additional project workSpirit Muds — additional project workSpirit Muds — additional project work
More from the archive
Pope Saint Victor / Selected work

Print & packaging · Lonely Planet

A world in your pocket

A limited-edition postcard series for Lonely Planet. A little piece of somewhere else, made to keep or send.

Lonely Planet limited-edition travel postcards and packagingA world in your pocket — additional project work
Original case study
Pope Saint Victor / Selected work

Illustrated storyboards

Red Bull

A hand-drawn world for a Red Bull live-music concept set in Nashville. From a dive bar to somewhere a little more unexpected.

Hand-drawn storyboard for a Red Bull live-music concept in NashvilleRed Bull — additional project workRed Bull — additional project workRed Bull — additional project work
More from the archive
Pope Saint Victor / Selected work

Illustration · Lonely Planet

A little out there

Playful illustration for a world of curious travelers. Selected work created for Lonely Planet.

Playful illustrated suitcase created for Lonely PlanetA little out there — additional project work
Original case study
Pope Saint Victor / Selected work

Brand identity · Album artwork

Stillman

A visual identity, album system, and merchandise language for independent artist Stillman.

Stillman album artwork with a translucent geometric formStillman — additional project workStillman — additional project workStillman — additional project work
More from the archive
Pope Saint Victor / Selected work

Custom badge illustrations

Gratia Health

A family of collectible badges for a healthcare platform that uses recognition, rewards, and gamification.

Heart of Gold badge illustrationGratia Health — additional project workGratia Health — additional project workGratia Health — additional project work
Visit Gratia Health
Pope Saint Victor / Selected work

Billboard design

Look East Nashville

A bright, instantly readable roadside signal for an independent East Nashville optical shop.

Look East billboard featuring turquoise and orange eyeglasses
Visit Look East
Pope Saint Victor / Selected work

Album artwork

Circuit Saga

A cosmic album system built around mysterious geometry, luminous color, and analog listening.

Circuit Saga vinyl album staged on a listening tableCircuit Saga — additional project workCircuit Saga — additional project work
Listen on Spotify
Pope Saint Victor / Selected work

Event illustration · Custom badges

Emburse

Hand-drawn team emblems created for an Emburse conference.

Hand-drawn Emburse chefs team emblemEmburse — additional project workEmburse — additional project workEmburse — additional project work
Visit Emburse
Pope Saint Victor / Selected work

Poster design · Miscellaneous flyers

Party Posters

A rotating collection of one-off flyers made for parties, shows, and gatherings.

Space Invaders party poster displayed inside a neighborhood barParty Posters — additional project workParty Posters — additional project workParty Posters — additional project workParty Posters — additional project workParty Posters — additional project workParty Posters — additional project workParty Posters — additional project workParty Posters — additional project workParty Posters — additional project work
More from the archive
Pope Saint Victor / Selected work

Album design · Illustration

Young Authors Greenhouse

An illustrated vinyl world for young voices gathered around one hopeful record.

Young Authors Greenhouse Hope album beside a vinyl recordYoung Authors Greenhouse — additional project workYoung Authors Greenhouse — additional project workYoung Authors Greenhouse — additional project work
Visit Young Authors Greenhouse